Hi, I’m Alexandra! I am passionate about creating visual identities, publication design and producing work that feels meaningful and authentic. I find joy in the creative process—learning, exploring new ideas and bringing them to life. Thanks for stopping by, I hope you enjoy what you see!

---

Illustration | Packaging

Tumblong Hills: Table of Plenty

(2025)

Tumblong Hills were looking for a illustration refresh with their labels, allowing for a more accurate representation of what the brand stands for- quality, hand-made, celebration and crafted with Mediterranean flavour from a family owned vineyard. 

Through an iterative process, I experimented with an array of artistic mediums- watercolour, acrylic and crayon. We decided crayon as a medium worked well with its playful charm.

Guided by the unique personality of each wine, we crafted six distinct labels: Nero d’Avola, Rosé, Barbera, Fiano, Sangiovese and Prosecco. 

IN PROGRESS

Reports | Presentations

UTS: Impact Studios  

(2023-present)

Working for Impact Studios, a podcast studio at the University of Technology Sydney, I had formatted, typeset and adhered to the UTS brand guidelines to create UTS templates for reports, stategy documents and end of year financial data. 

I also used the Impact Studios brand book to create some presentation decks for the team. These variations can be used in black as well. Easy to replace content and convienent. 

Content | Photography | Videography

LOZZI 

(2025)

Although my background is in visual communication, I was eager to step outside my comfort zone and explore videography, photography and content creation.

Working with Lozzi on their social media and graphics, I used the brand’s tone of voice and personality as a guide, which not only shaped my approach to visual storytelling but also gave me the opportunity to connect more deeply with the brand while expanding my skill set.

Publication

Cut From 
The Same Cloth

(2024)

For my Honours majorwork, I created a publication capturing the intimate conversations between three generations of Greek-Australian women in my family.

Using lino prints, illustrations and diary scans, it weaves multivocal storytelling with diverse visuals to capture each generation's character—celebrating intergenerational connection, resilience and aspiration.


Learn more

Visual Identity | Print | Motion

Welcome to Blacktown 

(2024)

For Impact Studios at UTS, I contributed to the Welcome to Blacktown campaign, a two part podcast series highlighting the Blacktown community. 

I collaborated with the UTS Data Arena to produce a video, posters and web content featuring 14 local voices and their inspirational stories. 

Branding | Print & Digital

Windmill Metal Roofing

(2023)

I was lucky enough to develop the visual identity for Windmill Metal Roofing, a new company specialising in durable, high-quality roofing solutions.

Drawing inspiration from the iconic Dutch windmill and its symbolic connection to roofing and shelter, the design incorporates bold, strong colours to reflect the company’s reliability and craftsmanship.

Branding | Web | Collateral

Australian Pasifika Educators Network

(2023)

A University project developed for the Australian Pasifika Educators Network (APEN), collaboratively designed by a team of my peers and I.

APEN is a non-profit organisation with the goal of uplifting Pacific Islander communities in Australia through the power of education by fostering connections between Pasifika educators. 

We developed a refreshed brand identity, a custom illustration style and website designs inspired by the art of Pacific weaving — a symbol of the deep connections APEN fosters within its community. It was incredibly rewarding to support such a meaningful mission, and we hope this new identity amplifies APEN’s impact and visibility.

Digital | UI/ UX  

The Swatches of Elizabeth House

(2023)

A University assignment for the Muesum of History Sydney, prompting us to create an engaging wayfinding experience for its visitors that visit Elizabeth House, Parramatta.

I focus on the intricacies of patterns and fabrics in Elizabeth House, that are usually overlooked and give the visitors an opportunity to discover, learn and create their personal ‘swatch book’ at the end of their visit.

AGDA 2023 Merit Award In Student Digital

App Prototype

Corporate Design | Social Media | Promotion

Shorty’s Liquor 

(2023)

While balancing my studies, I was employed part-time at Shorty’s Liquor, which also operated Shorty’s Gifting Hub, Dan Murphy’s Gifting Hub and Wine.com.au. I worked on website enrichment and web media design, including creating banners, EDMs, social media tiles, and trade presenter designs.

This role allowed me to collaborate with the marketing and operations teams while adhering to brand guidelines. See below for examples of work created for Shorty’s Liquor and Shorty’s Gifting Hub.

Graphic Design Internship

Endeavour Group 

(2023)

During my internship with Dan Murphy’s Creative Studio, I gained hands-on experience in visual communication design within a corporate environment. In my first few weeks, I collaborated with Team BWS to create banners for different blog sections on the website.

I utlised collage techniques, enhanced bright colors in Photoshop, and experimented with illustration and typography to create visually engaging designs.

Beyond this, I worked on branding, EDMs, banner design, catalogues, and user interface design for the Endeavour Group. This experience strengthened my ability to align creative work with brand guidelines and business objectives, preparing me to contribute effectively to a professional design team.

Publication

Grafo Magazine

(2022)

This university assignment responds to the theme of typography in urban landscapes. 

Through research on cityscapes and a focus on graffiti as a powerful medium of expression, I explore how the transient nature of urban environments shapes the essence, message, and impact of this fleeting art form.

Print & Digital | Social Media

LOZZI 

(2022- present)

I am grateful that I got to work with a restaurant to create visually compelling menus and manage its social media presence. 

My work included crafting menus that not only showcased the culinary offerings but also reflected the warm, inviting essence of Lozzi’s brand.

---

lets connect! 
alexdesignedit
alexmorris3001@gmail.com
Alexandra Morris

---