hi, i’m alexandra! i recently completed my honours in visual communication (2024) i am passionate about creating visual identities, publication design and producing work that feels meaningful and authentic. i find joy in the creative process—learning, exploring new ideas and bringing them to life. thanks for stopping by, i hope you enjoy what you see!
Illustration | Packaging
Tumblong Hills: Table of Plenty
(2025)
Through an iterative process, I experimented with an array of artistic mediums- watercolour, acrylic and crayon. We decided crayon as a medium worked well with its playful charm.
Guided by the unique personality of each wine, we crafted six distinct labels: Nero d’Avola, Rosé, Barbera, Fiano, Sangiovese and Prosecco.
Publication
Cut From
The Same Cloth
(2024)
Using lino prints, illustrations and diary scans, it weaves multivocal storytelling with diverse visuals to capture each generation's character—celebrating intergenerational connection, resilience and aspiration.
Visual Identity | Print | Motion
Welcome to Blacktown
(2024)
I collaborated with the UTS Data Arena to produce a video, posters and web content featuring 14 local voices and their inspirational stories.
Branding | Print & Digital
Windmill Metal Roofing(2023)
Drawing inspiration from the iconic Dutch windmill and its symbolic connection to roofing and shelter, the design incorporates bold, strong colours to reflect the company’s reliability and craftsmanship.
Digital | UI/ UX
The Swatches of Elizabeth House
(2023)
I focus on the intricacies of patterns and fabrics in Elizabeth House, that are usually overlooked and give the visitors an opportunity to discover, learn and create their personal ‘swatch book’ at the end of their visit.
App Prototype
Publication
Grafo Magazine
(2022)
Through research on cityscapes and a focus on graffiti as a powerful medium of expression, I explore how the transient nature of urban environments shapes the essence, message, and impact of this fleeting art form.
Print & Digital | Social Media
LOZZI
(2022- present)
My work included crafting menus that not only showcased the culinary offerings but also reflected the warm, inviting essence of Lozzi’s brand.
lets connect!