hi, i’m alexandra! i recently completed my honours in visual communication (2024) i am passionate about creating visual identities, publication design and producing work that feels meaningful and authentic. i find joy in the creative process—learning, exploring new ideas and bringing them to life. thanks for stopping by, i hope you enjoy what you see!


Illustration | Packaging

Tumblong Hills: Table of Plenty

(2025)

Tumblong Hills were looking for a illustration refresh with their labels, allowing for a more accurate representation of what the brand stands for- quality, hand-made, celebration and crafted with Mediterranean flavour from a family owned vineyard. 

Through an iterative process, I experimented with an array of artistic mediums- watercolour, acrylic and crayon. We decided crayon as a medium worked well with its playful charm.

Guided by the unique personality of each wine, we crafted six distinct labels: Nero d’Avola, Rosé, Barbera, Fiano, Sangiovese and Prosecco. 

IN PROGRESS


Publication

Cut From 
The Same Cloth

(2024)

For my Honours majorwork, I created a publication capturing the intimate conversations between three generations of Greek-Australian women in my family.

Using lino prints, illustrations and diary scans, it weaves multivocal storytelling with diverse visuals to capture each generation's character—celebrating intergenerational connection, resilience and aspiration.


Learn more














Visual Identity | Print | Motion

Welcome to Blacktown 

(2024)

For Impact Studios at UTS, I contributed to the Welcome to Blacktown campaign, a two part podcast series highlighting the Blacktown community. 

I collaborated with the UTS Data Arena to produce a video, posters and web content featuring 14 local voices and their inspirational stories. 




Branding | Print & Digital

Windmill Metal Roofing

(2023)

I was lucky enough to develop the visual identity for Windmill Metal Roofing, a new company specialising in durable, high-quality roofing solutions.

Drawing inspiration from the iconic Dutch windmill and its symbolic connection to roofing and shelter, the design incorporates bold, strong colours to reflect the company’s reliability and craftsmanship.




Digital | UI/ UX  

The Swatches of Elizabeth House

(2023)

A University assignment for the Muesum of History Sydney, prompting us to create an engaging wayfinding experience for its visitors that visit Elizabeth House, Parramatta.

I focus on the intricacies of patterns and fabrics in Elizabeth House, that are usually overlooked and give the visitors an opportunity to discover, learn and create their personal ‘swatch book’ at the end of their visit.

AGDA 2023 Merit Award In Student Digital

App Prototype



Publication

Grafo Magazine

(2022)

This university assignment responds to the theme of typography in urban landscapes. 

Through research on cityscapes and a focus on graffiti as a powerful medium of expression, I explore how the transient nature of urban environments shapes the essence, message, and impact of this fleeting art form.


Print & Digital | Social Media

LOZZI 

(2022- present)

I am grateful that I got to work with a restaurant to create visually compelling menus and manage its social media presence. 

My work included crafting menus that not only showcased the culinary offerings but also reflected the warm, inviting essence of Lozzi’s brand.







lets connect!
 
alexdesignedit

alexmorris3001@gmail.com

Alexandra Morris